Our Story
Built by,
Builders,
For,
Builders
TECHSTORE started in a garage in 2010 with a simple belief: buying premium PC hardware shouldn’t be complicated, overpriced, or confusing.
Today we’re one of the most trusted names in enthusiast PC hardware — serving gamers, creators, engineers, and professionals across 40 countries.
HOW WE GOT HERE
Our
Story
It started with Marcus and Lena, two hardware enthusiasts who were tired of overpaying for components at big-box retailers that didn’t even know the difference between DDR4 and DDR5.
They set up a small online shop in 2010, hand-picked every product, and wrote honest reviews for each one. Word spread fast. By 2012, they had a warehouse. By 2015, a dedicated support team. By 2020, a global distribution network.
Today TECHSTORE is a team of 280 people, most of them builders themselves. Every product recommendation, every bundle deal, every support ticket is handled by someone who genuinely cares about your build.
2010
Founded in Austin, TX
Marcus and Lena launch TECHSTORE from a garage with 200 products.
2013
First Warehouse
Moved to a 10,000 sq ft facility. Added same-day shipping.
2016
Custom PC Builder Launch
Introduced the TECHSTORE Custom Build configurator — 50K builds in year one.
2019
International Expansion
Opened European distribution. Now shipping to 40+ countries.
2010
Opened European distribution. Now shipping to 40+ countries.
What Drives Us
Our
Values
Everything we do is guided by a few simple principles that haven’t changed since day one.
the people behind it
Meet the
Team
A small leadership team, a big crew of enthusiasts.
Co-Founder & CEO
Amir Sidiqi
Former systems engineer. Has built over 300 custom PCs. Still answers support tickets on Fridays.
Co-Founder & COO
Natasha Sheikh
Logistics obsessive. Built the warehouse system that ships 10,000 orders a day without a hitch.
Soniya Chetri
Tests every GPU that enters the catalog. If James doesn’t approve it, it doesn’t get stocked.
Head of Customer Experience
Hashim Amla
Turned our support team into the most-praised in the industry. NPS score: 78.
